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Cruft’s Sponsorship

XT4 was tasked with increasing awareness of Adaptils  Pheremone Dog collars to UK dog owners.
After careful consideration Cruft’s coverage on Channel 4 was identified as an ideal vehicle to promote the Brand.  Cruft’s had all the right Brand associations of Quality , trusted and watched by a high percentage of UK dog owners.
The Sponsorship was secured with Channel 4 and XT4 produced all of the sponsorship content as well as identifying talent for the voice over that would resonated with the audience.
A success story for both Channel 4 and Adaptil .