Cordell and Cordell, America’s largest male family law firm tasked XT4 with launching them in the UK.
XT4 created radio scripts and produced with carefully selected talent ads that communicated with a very narrow and ‘delicate’ audience.
We had to be mindful of the associated compliance issues and work closely with the respective compliance agencies as well as media ownership order to bring the campaign to air.
XT4 successfully communicated a new breed of legal firm to a sensitive audience in a difficult market place.
In addition XT4 provided all the Telephony solutions and put in place a bespoke analytics package to track success.
Cordell and Cordell are now helping men in the UK through difficult times.