Data & Analytics

It is important to track how successful your marketing activity is, but also how your competition are performing in the same or in different sectors to stay ahead of the strategy game.checkmate

Knowing what data to analysis and how, is an art form that XT4 have many years experience in. We have learnt where best to identify the key points that can really make a difference to a campaign. From scrutinising the information gathered, XT4 provide reporting, often in near real-time, that will provide you as a business owner a ‘dashboard’ of KPI’s, with alerts via the portal, SMS or by telephony, to multiple stake holders, to ensure those key points are identified.

Our SEO toolset monitors the progress of your social media and web based marketing, comparing against your competition, while the XT4 telephony and SMS response systems provide a unique collection of data that truly allows you to accurately monitor your marketing expenditure.

Knowledge of your customers is King in the world of marketing, but knowledge of your competitions position is even more valuable.