Working with a major mobile recycling brand, XT4 identified a sector in the mobile market for retailing refurbished mobiles.
A new entity was established for a team within the mobile recycling brand, with XT4 creating the name, identity and associated e-commerce website…’Mobile Discount Store’ was born. It was important that the naming met the target audience with a straight forward message that quickly explained what the business was all about. A feature image of a mobile character, named ‘Bob’ was developed, to further add an association between the name and the products.
Beyond the creative application, XT4 provide technologies for optimising the site, social media activity and input into the logistical requirements in processing sales.